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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク John Emory Powers ： ウィキペディア英語版 John Emory Powers John E. Powers (1837–1919) was a highly influential American copywriter. The world's first full-time copywriter,〔 he worked for the department stores Lord & Taylor and Wanamaker's before becoming a freelancer in 1886. Regarded as the father of modern creative advertising, he was inducted into the Advertising Hall of Fame in 1954.〔(【引用サイトリンク】 John E. Powers: Former Copywriter, Lord & Taylor & John Wanamaker Company )〕 == Early life == John Powers was born on a farm in Central New York in 1837. He initially worked as an insurance agent, and then traveled to England to sell the Wilcox and Gibbs sewing machines. Powers pioneered the use of many new marketing techniques, including full-page ads in the form of a story or play, free trial uses of a product and installment purchasing plan.〔 His campaign created a demand for sewing machines in the Great Britain that Wilcox and Gibbs could not meet. His son John O. Powers (1868–1937) was born in England. After some years, John E. Powers later came back to New York to work as a subscription agent for ''The Nation''.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「John Emory Powers」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.